Did Microsoft make a mistake by labeling its brand of immersive digital experiences “mixed-reality”?
When the company introduced HoloLens a few years ago, it seemed like an apt description. The standalone visor overlaid digital objects onto the real world to basically give people Terminator Vision.
But Microsoft did not invent the concept or phrase Mixed Reality. It was already popular in academia, a shorthand for describing experiences that used visuals and sensors to combine virtual elements with the real world.
And now that Microsoft is using the phrase to broadly describe its augmented and virtual reality efforts, Mixed Reality is being used to advertise a wide range of products built for Windows 10. Read more...
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