How Fitbit plans to become the biggest name in wearables again

The biggest name in wearables is facing the most challenging period in its 10-year history.

Fitbit has had a rough go in 2017, starting in January with lousy financials and a round of layoffs that eliminated six percent of its staff. The struggle continued later in the year when Apple overtook Fitbit as the top wearable maker in the world for the first time, thanks the Apple Watch.

SEE ALSO: I was a professional athlete, and even I can't make wearables useful

Fitbit has gained some ground back recently — but to really reassert itself at the top, the company will need to find to turn the tide against Apple, whose wearable has a gravitational pull on the market that is strong, and growing.  Read more...

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