Artificial intelligence, virtual reality, machine learning, interactive video, and mobile multimedia are just a few of the decidedly buzzword-y innovations tantalizing marketers with a promise to capitalise on a growing abundance of consumer data.
Underlying these advancements are two less sexy-sounding but crucial catalysts: The marketing and advertising technology industries (sometimes collectively referred to as "MadTech"). From CRM to programmatic to novel ways of tracking customer behaviour both on and offline, savvy marketers are developing increasingly creative ways to put data-driven insights to work. Read more...
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