Tuesday, 2 February 2021

Michael B. Jordan stars as Alexa in Amazon's steamy Super Bowl ad

Michael B. Jordan stars as Alexa in Amazon's steamy Super Bowl ad

Michael B. Jordan is many things. He's an actor, film producer, and director — to name a few — but more recently, he's a beautiful vessel for Amazon's voice assistant, Alexa.

Amazon pulled out the big guns for the big game and landed Jordan to star in "Alexa's Body," a minute-long Super Bowl ad that imagines the actor as an ideal vessel for the AI technology.

I mean, take a minute to really think about how enjoyable asking Alexa things like "how many tablespoons are in a cup," "turn on the sprinklers," "dim the lights," "add bath oil to my shopping list," or "read my sensual audiobook to me while I take a candle-lit bath" would be if Alexa looked like Jordan instead of a sad little piece of tech sitting on your countertop. Feels great, right? Right...and wrong. Read more...

More about Amazon, Michael B. Jordan, Tech, Big Tech Companies, and Artificial Intelligence

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