Apple's catchphrase, "Think different" is so well-known that it's not often used in its original context, more often pulled out as an ironic dig when the company does something users don't like (eliminating a certain jack comes to mind).
In the case of the iPhone X, though, the irony disappears. Users will definitely need to think differently as they encounter an iPhone with no home button, a front camera that can scan your face, and a "notch" — all firsts for the iPhone. The iPhone X doesn't just have new features; it introduces an entirely new way of interacting with the device.
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