How virtual experiences induce real-world adrenaline

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There are seemingly endless possibilities for the future of virtual reality, from immersive entertainment experiences to films that make you feel as if you’re driving in the front seat right alongside your favourite movie star.

  These futuristic visions are heart-thumping for more than the sheer wow-factor. They’re so exciting, in fact, that producers and technologists behind VR experiences face a vexing conundrum: The primary appeal of VR is its hyper-realism — it injects viewers directly into impossible-seeming scenarios — but what about when the scenes get a little too real? What’s the effect on the body and brain?   Read more...

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