A new Snapchat update rolled out to iOS users Tuesday makes it much easier to share online content within the app. It allows users to create so-called Snapcodes for any link, which is as simple as manually entering a URL into an entry field.
This is good news for online content creators hungry to share their pages within the Snapverse, since Snappers won't be forced to exit the app to view them — they simply have to interact with the code. And it's a win for Snapchat, as users will be less likely to exit the app, pushing engagement and possibly even helping to collect more user data for targeted ad campaigns. Read more...
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