Snapchat cash is no joke for the media

Snapchat may be fun for users, but the app is starting to mean serious money for the media. 

Numerous publishers are making hundreds of thousands of dollars per year on Snapchat, with a select few bringing in tens of millions, according to multiple people familiar with the matter. These profits come at a crucial time, as the media industry's patience in platforms such as Snapchat, Facebook and YouTube has been waning due to tepid monetization. 

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In the past two years, Snapchat has emerged as a competitor to the likes of Facebook and YouTube, fighting the platform giants for both publisher content and user attention. On Snapchat, publishers are a part of Discover, the two-year-old network that presents publishers' daily content to the app's audience of more than 150 million daily users (Mashable is a Discover partner). Publishers earn revenue from video advertising within an edition; the media outlets can choose to sell these ads on their own or through Snapchat or Viacom. Snapchat pays some publishers a licensing fee, as well.  Read more...

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