Two determined women take on tech industry sexism in a new Secret ad

For women in tech, sexism is so often encountered that it unfortunately comes to be expected.

A new 30-second ad by deodorant company Secret shows just how embedded gender-based bias is in the industry by telling the story of two women pitching their startup to men at the top. The comedic ad, called "Pitch," illuminates the worries and preparation women asserting their tech talents have to go through to prove their value in "the boys' club."

SEE ALSO: 5 ways men can be allies to women at work

In the spot, two women enter an elevator on their way to a big-deal business meeting. After perfecting their handshake, one takes to quizzing the other on the stats of their startup.  Read more...

More about Ces 2017, Ads, Advertising, Women In Tech, and Tech

http://ift.tt/2i4I8nL from Tech http://ift.tt/2j345Cq
via IFTTT