Friday, 22 December 2017

CNN pulls the plug on its daily Snapchat show

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CNN is canceling The Update, a daily show on Snapchat that premiered in August and covered hard news with breaking updates throughout the day.  

The decision to pull away from Snapchat, whose parent company Snap Inc. has faced turmoil on the stock market and other disastrous missteps over the last year, is not a good look. 

CNN was a launch partner in 2015 for Snapchat Discover, Snap's network of media partners including Mashable, and is one of the most internationally recognized names in media.

WSJ first reported the news. 

As Snapchat looks to grow, CNN provides a name that is recognized internationally and by consumers young and old.  Read more...

More about Media, Snapchat, Nbc, Cnn, and Evan Spiegel

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