Snapchat is focused on taking snaps beyond the app as it tries to fend off the rise of Facebook's Stories knock-offs and Discover competitor, Watch. The latest Snapchat effort? A new initiative called "Stories Everywhere."
This month, Snap hired Rahul Chopra, former CEO of Storyful, an agency that sources and verifies content on the web, to lead the charge. Chopra's LinkedIn profile title reads "Head of Stories Everywhere, Content" at Snap Inc.
The live-streaming news network Cheddar first reported the initiative and Chopra's role on Wednesday. Read more...
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