Facebook continues to go after YouTube with new video ad options

It’s increasingly clear that Facebook is viewing YouTube as a major competitor.

In a blog post today, Facebook once again demonstrated its focus on video, with an announcement concerning the rollout of more video ad options. It's a response to advertiser demand for even more control over where video advertisements are shown, the company said. These new options borrow heavily from some of YouTube's very own video advertising models.

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The first new video ad option coming from Facebook is called In-Stream Reserve, which will “allow advertisers to reach people watching video from a selection of the most engaging, highest quality publishers and creators.” Basically, Facebook is allowing advanced ad space buyouts from only its best performing video makers. The audiences for these video ads are U.S.-based and are verified by Nielsen.  Read more...

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