Snapchat's new mission: getting you to buy more stuff

As Instagram prepares to challenge Amazon, Snapchat is also getting deeper into the retail game — by making it easier to buy and sell stuff in its app.

The app is introducing a new type of ad that will make it easier for users to buy products inside of its app. The new ads, called Collections, allow brands to link to their products without the need for users to swipe up on the ad. 

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Collections will appear in the app between users' Stories, as well as in the app's Discover section. The new format, along with other advertising tools Snap just unveiled, will make it much easier for businesses to entice consumers to go from viewing photos to actually buying.  Read more...

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