Monday 3 April 2017

Apple dropping Imagination is a warning to iPhone suppliers everywhere

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You know when your significant other begs and pleads for you not to break up with them? Maybe even going so far as to threaten to wreck your stuff—or worse? That's what Imagination sounds like in its press release, which revealed Apple just dumped the company like a boyfriend who'd sent one too many texts.

If you don't know Imagination, a little background: The company built and maintained the graphics engine in the iPhone, eventually spreading to all of Apple's mobile gadgets — the iPad, Apple Watch and even the venerable iPod. Apple's has an 8 percent stake in the company and has been working with it for almost a decade, integrating Imagination's graphics tech within its homegrown chips (all those "A" chips you hear about at each iPhone release). This was a long-term relationship, for sure. Read more...

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