Monday 3 April 2017

Trump's election data firm doesn't think his White House looks that fun

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Even the man who helped head Donald Trump's data operations during the 2016 election doesn't think the White House is the place to be these days.

Speaking at an advertising event in Sydney on Monday, Cambridge Analytica's head of product, Matt Oczkowski, was responding to an audience question about the company's ethics when he commented, "The White House doesn't look like the most fun place to be right now."

"I just figure out how to help people win elections, which is a much better place to be in."

The controversial firm, which claims to use "big data and advanced psychographics" to target voters, has been under the spotlight after allegedly being involved in the pro-Brexit campaign as well as the U.S. presidential election. Read more...

More about Data, U.S. Election, Donald Trump, Cambridge Analytica, and Tech

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