Friday, 30 June 2017

Here's the tweetstorm tale of why Google pulled YouTube as a default app for the iPhone

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When the iPhone launched 10 years ago, it came with YouTube as a default app on iOS 1.

The pairing of the Google-owned video platform and Apple wasn't as odd then as it might seem today — the first commercial version of Android didn't debut until 2008. 

But that doesn't mean that the Apple/ Google collaboration was a happy marriage. The YouTube app was created by Apple with little input from the YouTube team, which limited the video viewing experience, much to the chagrin of iOS users resorting to their mobile browser to watch video content on the platform.  

That changed in 2012 with the introduction of iOS 6, which launched without the Apple-built YouTube app for the first time, after Google didn't renew its license. This allowed Google to bring its own fully realized version of YouTube to the App Store, but also meant that YouTube was no longer a default app on the phone. Read more...

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