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Roku doesn't believe that there's one streaming player for everyone.
Launching early next month, two new Roku streaming players focus on affordability and 4K support. The Premiere and Premiere+ will be $39.99 and $49.99 respectively. Both are cheaper than Amazon's $69.99 4K Fire TV.
Both of these are tiny and fit comfortably in the palm of your hand. During a briefing with Roku, I first thought these were new streaming sticks, which tend to be watered-down versions of a full-on player. However, it quickly became clear that, although the form factor is small, these are full-featured streaming devices. Read more...
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