Google will soon let you try games while you're playing other games, because phones have ruined us

Android game developers will soon have a new tool to lure more players to their games.

At the Game Developers Conference in San Francisco this week, Google announced a new feature called "Playables," which allows users to test-drive a lightweight version of a game within an advertisement. In other words, there's no app download required—and it all happens while you're in another game. 

So much for our attention spans.

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Playables is one of the formats available in Google's Universal App Campaigns, a tool that allows developers to have their ads placed across several Google properties just by writing a few lines of text. It's currently available to some advertisers, but the tech giant plans to start rolling it out to all Universal App Campaign clients soon, a spokesperson for Google said, so you can expect to see the feature more often.   Read more...

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