'India's Spotify' launches artist originals to take on Apple Music

The audio and music streaming landscape in India is heating up. Slowly yet surely. 

Saavn, termed "India's Spotify" by Billboard, just rolled out its Artist Originals (AO) program that will conceptualize, produce and distribute new music with independent artists from India and South Asia. 

SEE ALSO: Inside Apple Music's plan to take over the Indian market

The AO program boosts Saavn's original programming such as podcasts and audio shows. It's touted as giving creative opportunities to India's underground artists, and it aligns with the founder's vision of moving away from "a music-only product to an entertainment platform."  Read more...

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