The iPhone is finally going (RED)

Yes, you can buy a ruby red iPhone 7 and feel pretty damn good about it, too.

Apple is finally bringing iPhone into the (RED) fold a decade after it first started producing special edition, red-clad devices to help promote and fund Product (RED)'s efforts to combat HIV and AIDS.

SEE ALSO: Apple's BeatsX earphones are now available online

"This is the biggest day in our 10-year partnership," said (RED) CEO Deb Dugan, adding that "it's a dream come true."

Starting in 2006 with the iPod Nano Special Edition (RED), Apple has produced everything from (RED) Beats headphones to (RED) Smart Battery cases, but never the apex product, never the one that still drives most of Apple's considerable profits. Read more...

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