Thursday 2 March 2017

WhatsApp might be testing a business feature in its biggest market

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WhatsApp might be working on a business feature for small enterprises that will soon pilot in India, its biggest market, according to reports

WhatsApp for Business, a version of the app, will help enterprises with 10 employees or less to manage their clients better. This is also the instant messaging giant's first attempt at monetization after eight years of ad-free, subscription-free existence. 

It comes soon after WhatsApp hired its first COO, Matt Idema, who was reportedly brought in to monetize the platform, three years since Facebook's $22-billion acquisition.  Read more...

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