Google teams up with H&M to make dresses based on your personal data

The hottest designer at the next Fashion Week may well be your smartphone. 

H&M Group's digital fashion house, Ivyrevel, is working on a collaboration with Google called the "Data_Dress." The project is based around an Android app that learns about a user and designs a personalized garment for them. It's part of the Coded Couture project by Ivyrevel. 

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"We're about to change the fashion industry by bringing the customer’s personality into the design process through data technology," Aleksandar Subosic, co-founder of Ivyrevel, said in a press release. "The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives". Read more...

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