India's leading telecom operator by user base is showering its broadband subscribers with swathes of free lifetime data.
While Airtel calls this a celebratory "surprise" to thank its 2 million broadband users, a mark it breached last November, the move is clearly its counter-strike on Reliance Jio — the hot, new disruptor in India's telecom space.
Jio's dirt cheap data offerings that has led to its swift customer acquisition has more than threatened India's other cellular service providers. The Reliance Industries owned company is now planning to disrupt the wired broadband market with its own FTTH service that would offer Gigabit speeds at a fraction of the cost of current broadband service providers. Read more...
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