Tim Cook thinks augmented reality is a 'big idea like the smartphone'

It's no secret Apple CEO Tim Cook is bullish on augmented reality. He has shared his belief that AR, and not VR, has the potential to change the world.

In a new interview with The Independent, Cook reiterated his optimism on augmented reality's future, even going as far to say it's a "big idea like the smartphone."

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"The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone," Cook said. "I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining." Read more...

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